A rotary face brush is a handheld skincare tool with a circular brush head that spins to cleanse and exfoliate the skin. It uses rotating bristles to remove dirt, oil, makeup, and dead skin cells more effectively than manual washing, helping to unclog pores and promote smoother, clearer skin. Suitable for most skin types, it can enhance the absorption of skincare products and improve overall complexion. Many models come with interchangeable brush heads for different skin needs, and it's typically used a few times a week to avoid over-exfoliation, especially on sensitive skin.